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Author: Astrid von Schmeling

Christina Ameln joins the Purple IVY team with expertise on delivering sustainable impact.


Christina Ameln joins the Purple IVY team, adding her insights to the company’s expertise within sustainability communications, management and impact.

Christina will be helping to build Purple IVY’s offering in both Asia and Europe within the social impact sphere, contributing project management skills, communications expertise and stakeholder insights to Purple IVY’s client base.

Christina brings to Purple IVY some 20 years of experience within strategic sustainable impact. She has deep-seated experience in Europe and Southeast Asia in driving projects with corporations, not-for-profit and inter-governmental organisations. With her multi-stakeholder, collaborative and entrepreneurial approach, she has the insights to identify and deliver opportunities that create impact.

“I am a big believer in building connections. The sustainable impact sphere brings huge opportunity to bring about change and long-lasting investment opportunities, by creating connections and building intrapreneurship in organisations. Most of all, it can make a measurable difference in peoples’ lives,” Christina Ameln commented, “I look forward to bringing my multi-sectoral knowhow to help drive the agenda through Purple IVY.”

“Positive change is all about connecting dots – recognizing the interconnectedness of things and building relationships that can scale great ideas. Christina excels in both. She has demonstrated that she is uniquely equipped to drive, engage and inspire. We are very fortunate to have her onboard,” says Sergio Lopez Ramos, Purple IVY partner and expert on social impact.

Christina’s skillset and experience:

  • Project lead for building the sustainability space in Southeast Asia, with strong focus on Vietnam. Raising awareness and shaping sustainability mindsets within impact investing. She also project managed Ericsson’s 2016 sustainability report.
  • Sector facilitator within industry and inter-governmental organizations such as the UN Global Compact Nordic Network, AVPN (Asia Venture Philanthropy Network) and UNDP. Global Business Coalition on HIV/AIDS, TB and Malaria (GBC). Here, Christina worked with corporate engagement in global health issues and pandemics particularly linking pandemics with business impact.
  • CSR Director: At SCA (now Essity and SCA), leading global employee engagement programs, and building processes for group-wide Code of Conduct compliance systems.
  • Lifting mindsets – Speaker, facilitator and writer.